AGEL.
PRODUCT OPERATIONS & AD-TECH

Agelius Garetta

Product Operations Manager | Programmatic DOOH & Ad-Tech Infrastructure

Bridging technical product strategy with operational field execution. Over 5 years of experience architecting scalable systems, directing cross-functional teams, and powering programmatic advertising ecosystems.

South Tangerang, Indonesia
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Domain Tenure

5+ Years

High-Growth Ad-Tech & pDOOH

Core Platforms

Lynx & Playlog

Supply-Side Platform & Verification

Direct Leadership

5 Specialists

Product Support & Technical Triage

Field Operations

Nationwide

Surveyor Network via Team Leads

01 // Executive Overview

High-Level Strategy Meets Ground-Level Execution

Dual-Layer Operational Command

Operational Architecture

Translating complex programmatic roadmaps into resilient, real-world screen infrastructure.

As a Product Operations Manager specializing in Programmatic Digital Out-of-Home (pDOOH), Agelius Garetta (Agel) operates at the critical intersection where software engineering, supply-side ad serving, and physical screen networks converge.

With over five years of progressive product leadership at StickEarn—evolving from Associate Product Manager and Product Owner to Product Operations Manager—Agel bridges executive product strategy with disciplined day-to-day execution. He directly manages a dedicated 5-person product support team handling technical triage, log analysis, and partner integrations, while simultaneously directing nationwide field surveyor networks through designated team leads to ensure hardware readiness, screen compliance, and uninterrupted programmatic delivery.

Strategic Alignment

PRDs, BRDs, OKRs & aggregator integrations

System Resilience

BCP standards, SLAs & post-mortem governance

Field Execution

End-to-end screen auditing & proof-of-play

Layer 01 // Direct Command 5 Direct Reports

Product Support & Technical Escalation Team

Mentors, allocates workflows, and leads a 5-person specialized product support unit responsible for reproducing bugs, inspecting server/player logs, validating fixes, and resolving live pDOOH campaign discrepancies alongside Engineering.

Focus: Root-Cause Triage & SLA Integrity L1 — L3 Support
Layer 02 // Indirect Network Via Team Leads

Nationwide Field Surveyor Operations

Directs distributed field surveyor operations across Indonesia through designated regional team leads—standardizing on-site verification protocols, inventory audits, and physical DOOH screen diagnostics.

Focus: Ground Verification & Screen Uptime Multi-City Scale
02 // Core Infrastructure

Flagship Ecosystem Platforms

Architecting programmatic supply-side reliability, real-time playlog verification, and enterprise continuity.

01
Programmatic Ad-Tech Core

Lynx SSP (Supply-Side Platform) & Playlog

Product Operations Manager / Strategic Lead

Scaled programmatic DOOH infrastructure, managing hardware/screen integrations, ad-serving logic, playback proof-of-performance, and operational workflows.

Hardware & Screen Integrations

Orchestrated end-to-end technical onboarding between physical digital screens, media players, demand aggregators, and SSP endpoints.

Ad-Serving Logic & Playlog Verification

Governed real-time ad-serving rules, loop scheduling, and deterministic Playlog proof-of-performance telemetry for transparent advertiser reporting.

Aggregator & Partner Ecosystem

Aligned Product, Engineering, and external DSP/SSP partners to streamline programmatic bid-stream and impression delivery workflows.

Programmatic DOOH Supply-Side Platform Proof-of-Play Telemetry Partner Integrations
02
Resilience & Governance

Operational Systems & Business Continuity

BCP & Incident Architecture

Structured incident escalation frameworks, Business Continuity Planning (BCP), and optimized cross-functional collaboration between engineering, support, and field teams.

Business Continuity Planning (BCP)

Authored and maintained pre-crisis and post-crisis protocols, failover standards, and comprehensive post-mortem documentation across mission-critical products.

End-to-End Incident Escalation Matrix

Directed crisis mitigation, log inspection, bug reproduction, stakeholder communications, and rapid resolution across hardware and software layers.

Cross-Functional Process Optimization

Engineered refined SOPs and internal tooling that synchronize Engineering, Product, Support, and nationwide Field Operations.

Business Continuity (BCP) Post-Mortem Governance Incident Mitigation Cross-Team SOPs
03 // Career Trajectory

Experience Timeline

Progressive leadership across Product Operations, Product Ownership, and Software Engineering.

Current Role Jan 2025 — Present

Product Operations Manager — StickEarn (Lynx & Playlog)

Ad-Tech & pDOOH

Leading pDOOH ecosystem operations, hardware-software incident management, business continuity planning, and dual-layer management (direct product support team + indirect field surveyors).

  • Develop and maintain Business Continuity Planning (BCP) protocols and standards, including pre- and post-crisis documentation and structured post-mortem reports.
  • Command end-to-end crisis and incident management through mitigation, root-cause investigation, log verification, customer communication, and stakeholder alignment across Engineering, Product, and Operations.
  • Direct a 5-person product support team directly while orchestrating nationwide field surveyor networks via designated team leads to maintain screen uptime and playback accuracy.
  • Spearhead end-to-end technical integrations with programmatic aggregators and strategic supply/demand partners across Lynx SSP & Playlog.
5+ Years Ad-Tech Tenure Product Evolution Track

Product Owner / Associate Product Manager — StickEarn

Product Strategy & Delivery

Managed PRDs, sprint planning, and feature roadmaps across 5+ years of tenure in high-growth Ad-Tech.

  • Authored comprehensive Business Requirement Documents (BRDs) and Product Requirement Documents (PRDs) while leading full product lifecycle execution from discovery and MVP iteration to post-launch optimization.
  • Defined and tracked Objective Key Results (OKRs) and operational product metrics, translating customer, operational, and regulatory requirements into prioritized engineering backlogs.
  • Awarded “The Most Helpful Employee” (StickEarn, Dec 2023) for cross-functional impact across Engineering, Operations, and Commercial teams.
Engineering Foundation

Web Developer Intern — Telkom Indonesia

Software Engineering

Software engineering foundations and web application development.

  • Built and maintained web application modules inside Indonesia’s largest telecommunications enterprise, establishing deep technical fluency in web architecture, relational databases, and software debugging.
04 // Capabilities & Credentials

Skills Matrix & Education

Monochrome Bento taxonomy across Product, Ad-Tech, Analytics, and Leadership.

Pillar 01 6 Core Competencies

Product & Execution

End-to-end operational governance from requirement specification to mission-critical continuity.

Product Operations Product Lifecycle Management Agile / Scrum BRD/PRD Creation Incident Management Business Continuity Planning (BCP)
Pillar 02 pDOOH Specialist

Ad-Tech & Domain

Specialized domain mastery in programmatic screen networks and real-time verification.

Programmatic DOOH (pDOOH) Supply-Side Platforms (SSP) Screen Operations Real-Time Ad Verification
Pillar 03 Systems & Data

Technical & Analytics

Data-driven diagnostics, SQL querying, and technical process automation.

SQL Data Analysis Workflow Optimization Web Development Fundamentals
Pillar 04 Organizational Scale

Leadership

Synchronizing in-house product support specialists, engineering squads, and nationwide field leads.

Team Management (Direct Support & Indirect Field Operations) Cross-Functional Coordination
Academic Foundation // Education

Bachelor of Information Systems

BINUS University (Bina Nusantara University) • 2017 – 2021

Bridged enterprise information systems architecture, database management, and business process engineering. Also served as Supervisor at BINUS Basketball Club.

Cumulative GPA

3.24 / 4.00

05 // Personal Dimension

Beyond the Desk

What grounds and energizes Agel outside of programmatic operations.

01 // Grounding

Family

Dedicated family life in South Tangerang. Building a calm, supportive home environment that brings perspective, patience, and clarity to high-pressure operational leadership.

South Tangerang, ID
02 // Passion

Automotive

Researching automotive tech, vehicle engineering, and car culture. Fascinated by mechanical precision, powertrain evolution, and how hardware-software integration shapes modern mobility.

Vehicle Engineering & Tech
03 // Performance

Recharge

Active fitness lifestyle paired with competitive mobile gaming. Combining physical discipline in the gym with fast-reflex tactical decision-making and team synergy online.

Fitness & Competitive Gaming
06 // Initiate Dialogue

Let's build scalable systems together.

Available for Product Operations leadership, Programmatic DOOH advisory, and Ad-Tech product management opportunities. Reach out directly via email or LinkedIn.

Connect
Base: South Tangerang, Indonesia (GMT+7) Open to Strategic Roles
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Structured Index

Candidate: Agelius Garetta (Agel) • Title: Product Operations Manager / Product Owner • Experience: 5+ Years in Ad-Tech & Programmatic Digital Out-of-Home (pDOOH) • Platforms: Lynx SSP (Supply-Side Platform), Playlog Verification • Core Skills: Product Operations, Product Lifecycle Management (PLM), Agile/Scrum, BRD/PRD Specification, Incident Escalation & Mitigation, Business Continuity Planning (BCP), Post-Mortem Governance, SQL Data Analysis, Screen Hardware-Software Integration, Cross-Functional Leadership (5 Direct Support Reports + Nationwide Field Surveyor Network) • Education: Bachelor of Information Systems, BINUS University (GPA 3.24).

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